ClassPass reps don't sell from desks. They sell on the road - hitting fifteen to twenty studios, gyms, and spas every week. But before Leadbeam, their field work didn't start in the field.
It started with two hours of admin.
“A lot of my accounts are in the greater Sacramento area, up to 55 miles away. If I don't route or plan ahead, I'm driving all the way across the city. You end up saying, 'Cool, I've done two accounts in three hours.' It's insane.”
Matthew Tingstrom
Field Account Executive
The morning was a ritual of frustration. Reps manually punched addresses into Google Maps, cross-checked Salesforce reports, dug through Google Sheets, and Googled studios just to remember who they were walking into.
Before · Morning
90-120min
Pre-work before the first door opened.
Reps stitched together Maps, Salesforce reports, Sheets, and Google searches just to remember who they were walking into.
6hrs
Conversations living only in the rep's head.
Six hours of meetings, walkthroughs, and follow-up promises — none of them written down anywhere. Every account update was one bad memory away from being lost.
after • night shift
11pm
The second shift, typing notes into Salesforce.
Reps stayed up late typing notes and sending follow-ups. Predictably, the best data never made it in. Follow-ups slipped. Managers got a sanitized, half-true picture.
No clear KPIs because the data was too hard to track. Management had limited visibility into which studios had been visited, which owners had been spoken to, and which deals were moving. The majority of field interactions went unrecorded.
"After almost a decade in field sales, Leadbeam is the most impactful app I've ever used. Route creation saves me hours of planning, the Salesforce integration is a dream, and I can finally focus on selling instead of logistics."
Sandy Pineau
Field Sales Executive
See it in action
A day in the life with Leadbeam
Alyssa Archer • Field Account Executive
Open the app, the day is already planned.
Accounts are prioritized, the route is optimized, calendar and hot prospects are synced. Reps walk into the first studio knowing the owner's name, the last visit date, and where the conversation left off.
Thirty seconds of voice. Done.
On the walk back to the car: a quick voice memo. The outcome, the follow-up, the next step, tagged, timestamped, and written to Salesforce in clean, structured fields. No second shift tonight.
Dead time becomes selling time.
Wrapped a neighborhood ahead of schedule? The map shows nearby businesses worth knocking. One tap to see the prospect, one tap to enrich, one tap to log the drop-in. The downtime that used to be dead time is now selling time.
“Leadbeam feels like having a million apps in one. I can plan the best route between my appointments, log notes straight to Salesforce, and use voice-to-text to capture everything on the go. It's cutting my work time in half.”
Jazmine Opperman
Outside Sales Representative
THE IMPACT
Since scaling from zero to 100 field reps globally in under a year, ClassPass is on track to reclaim 18 selling days per rep every year, an extra month of pure selling time for every rep on the team. April was the highest-activity month yet, with 65 reps actively logging nearly 2,000 field visits.
Actions per active rep, per week
Routes created since launch
12,700
Locations mapped since launch
18 days
Selling time reclaimed per rep, per year
Time returned per rep, per week
2h45m
Nearly three hours back, every single week - an extra full month of selling time across the year. Not at a desk. On the street.
April field visits
2k
Multifold increase from low baseline.
rep nps
+31
From the field reps themselves - the people the tool is for.
New leads generated
360
Driving significant pipeline for classpass
Weekly / monthly active
77%
Three out of four reps active every single week.
The time saved isn't just comfort - it's revenue. With nearly three hours back per rep per week, they’re spending more time selling and overachieving quotas.
"Leadbeam is intuitive and simple to get running. The Salesforce integration makes field days more efficient and organized, and being able to prospect on the fly is a game changer for sales."
Nicole Dorros
Field Sales Executive
