How Flipdish Drove 60% Revenue Growth With Leadbeam’s AI-Powered Field Sales Software

About Flipdish

Flipdish provides an all-in-one restaurant management system, which includes point-of-sale, white label online ordering solutions, kiosks and marketing services that help restaurants sustainably grow their direct ordering business.

The Challenge: Scaling a Field Sales Team with an Admin and Data Bottleneck

Flipdish’s growth strategy relied heavily on its field sales team, but the company faced a significant operational hurdle. Its initial team of 10 field sales representatives found that updating their sales activities in Salesforce (SFDC) was a major administrative burden. The process of logging visits, updating lead information, and recording notes was slow and cumbersome, often postponed until the end of the day, the next morning, or not at all. 

This delay in data entry created two critical problems:

1. Poor Data Hygiene: Lag time between a sales activity and its documentation led to incomplete or inaccurate data, making it difficult for leadership to get a clear, real-time view of the sales pipeline.
2. Hesitation to Scale: Without reliable, up-to-the-minute data, leadership was unsure if field sales was a truly effective channel and was hesitant to invest in scaling the team.

The Solution: Empowering Reps with Leadbeam, a Real-Time, On-the-Go Solutions

Flipdish implemented Leadbeam to eliminate the administrative friction for its field sales team. Leadbeam was identified as an "absolute game changer" because it allowed reps to capture and log crucial information instantly while in the field.

The platform empowered the team to:

• Update Salesforce Instantly: Reps could now update leads and add notes on the spot, completely removing the need for end-of-day admin work. According to Lesley Spaczynska, Head of Field Sales at Flipdish, updating Salesforce in the field used to be a "hassle”, but Leadbeam “saved so much time by allowing us to add info instantly".
• Utilize Multimodal Inputs: Reps could add information through voice notes, images, or a simple Google Maps search, making data entry fast and effortless. The integrated Google search feature was described as "amazing" for its ability to pull in all necessary information at once.
• Accelerate Follow-ups: Instead of waiting to return to a computer, reps could send context-aware follow-ups generated by Leadbeam to prospects immediately after a meeting, increasing engagement and momentum.

For the sales reps, the app was a "blessing" that eliminated overwhelming admin after a long day of meetings. The platform was praised for being "quick, easy, and ideal for anyone managing deals on the move".

The Results: Data-Driven Confidence and 2x Team Growth

By solving the administrative bottleneck, Leadbeam provided the Flipdish leadership team with clean, real-time, top-of-funnel optics. This newfound visibility proved that field sales was their most effective channel, giving them the data-backed confidence needed to scale.

Within one year of implementing Leadbeam, Flipdish doubled its field sales team to 20 sales representatives.

This expansion helped fuel a record-breaking year for Flipdish. The company reported:

• 60% year-on-year growth in new revenue
• 80% YoY increase in demos and 70% YoY increase in Closed Won deals
• 38% YoY increase in new revenue per rep
• Pipeline and POS GMV at all-time highs

Flipdish’s cofounder and Chief Commercial Officer, James McCarthy, credited AI-driven productivity gains as a big driver of this momentum. Leadbeam played a critical role in shortening ramp times, boosting rep efficiency, and delivering faster payback, ensuring that sales reps could contribute to growth almost immediately after joining.

Furthermore, the Flipdish team benefited from exceptional, real-time support from the Leadbeam team. "Gabe and the Leadbeam team offer real-time support," noted Spaczynska. "It's comforting knowing help is just a message away."

Evolving the Partnership: AI-Powered Mapping and Routing

As the Flipdish team grew, so did their needs. A major request was for an integrated lead generation, mapping and routing solution to help reps plan their days more efficiently without switching to external apps like Google Maps and spreadsheets.

Leadbeam responded by rolling out a sophisticated new solution for Flipdish that uses AI to:

• Identify and Map Opportunities: Reps can now visualize where their existing customers are located and instantly see relevant, high-potential businesses nearby.
• Create Smart Routes: The platform automatically generates optimized travel routes, ensuring reps spend less time in transit and more time meeting with prospects and customers.
• Provide Key Intelligence: The tool surfaces critical information, such as the names of business owners and nearby customer case studies, allowing reps to enter conversations better prepared and significantly increase conversion rates.

In Summary

The partnership with Leadbeam was transformative for Flipdish. Bringing on Leadbeam did not only increase rep productivity but also gave the leadership team the data they needed to confidently scale the organization. By removing administrative friction and providing clear pipeline visibility, Leadbeam enabled Flipdish to turn its field sales division into a powerful and scalable engine for growth.

Flipdish’s record-breaking Q2 2025 results, from revenue and pipeline highs to efficiency gains per rep, are a testament to how AI-powered tools like Leadbeam can drive both team growth and bottom-line impact.