For field sales teams on Badger Maps
Leadbeam scores 30M+ businesses so reps know where to go and what to say, and captures what was said using voice AI in under 30 seconds. SumUp’s reps saved 5+ hours each week.
Trusted by field teams at
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LEADBEAM VS BADGER MAPS
Badger Maps is a route planner first: reps choose the accounts, Badger orders the stops, and Badger AI runs outside the app, in a separate AI assistant. Leadbeam is an AI-native field sales platform for B2B teams: it finds and scores businesses before they reach your CRM, briefs reps with live research, and turns every visit into connected records in the CRM you already run. Leadbeam is proven to find your team's revenue.
Choose Badger Maps if
Choose Leadbeam if
The difference
FIND
ATLAS
BADGER MAPS
Lead search filters 300M businesses by type, industry or revenue, showing 20 to 60 on the map at a time. None are scored.
LEADBEAM
Atlas has already enriched and scored 30M+ businesses on intent, tech fit and your team’s closed-deal patterns, before a rep ever logs them.
CAPTURE
PULSE
BADGER MAPS
Talk-to-text notes with photos save to the account. Voice-to-CRM that fills in fields is listed as coming soon.
LEADBEAM
Voice, photos and text from one visit become an account, contact, deal and the follow-up tasks, mapped straight to your CRM’s custom objects and required fields. The rep reviews, then confirms.
COACH
STUDIO
BADGER MAPS
Activity reports and analytics. Leaderboards, dashboards and heat maps are paid add-ons, from $12 to $50 a user.
LEADBEAM
Studio catches missed follow-ups and deal stages that contradict the field conversation. Fully customizable analytics with natural language reporting.
Side by side
Badger Maps plans efficient routes and keeps mileage reports tidy. Leadbeam decides which stops are worth the drive, then briefs the rep, captures the visit and flags the deals that need a manager.
WHO WINS
FINDING & PREPARING
What the AI works from
Accounts and activity in Badger, read by an external AI assistant
Your CRM, plus 30M+ mapped businesses and live research.
Finding new businesses
Lead search across 300M businesses, filtered by type, industry or revenue; 20 to 60 shown at a time
Atlas. 30M+ businesses already enriched with owner, tech stack, hours and local competitors
Even
Prospect scoring
Not offered; leads are filtered, not scored
Atlas. Scores every business before it reaches your CRM: intent, tech fit, territory context and your closed-deal patterns. Shows businesses before they open.
Visit prep
Briefs written outside the app, by an AI assistant the rep prompts
Beamly. Build custom reports, log any actions, and build battle cards per prospect from CRM history, company knowledge and live web research, including every promise made on past visits
IN THE FIELD
Field capture
Talk-to-text notes with photos; voice-to-CRM field updates listed as coming soon
Pulse. Voice, photos and text from one visit become connected accounts, contacts and tasks, mapped to your CRM’s custom objects and required fields
Routing
Up to 120 stops with live traffic; nearby accounts surface when a meeting cancels; AI weekly planning happens outside the app
Compass. Sequenced by revenue priority, fixed meetings, business hours and live traffic. Updates dynamically as your plan changes.
Mileage
IRS-compliant mileage reports on every plan
Recorded along the route actually driven, ready for reimbursement
Offline
Online only; the app needs a connection to work
Offline capture that syncs on reconnect
Email from the field
Follow-ups and area outreach drafted outside the app, then saved to Gmail or Outlook
AI-drafted follow-ups and tasks after every visit
Even
Mobile app
Native iOS and Android
Native iOS and Android
Even
MANAGERS & PLATFORM
Coaching
Activity reports included; leaderboards from $12 and analytics dashboards at $50 a user, as add-ons
Studio. Flags missed follow-ups, stalled deals and stages that contradict the field conversation. Ability to customize dashboards & reporting.
Territory potential
Heat maps and demographic layers on your accounts, through the $50 Insights add-on
Atlas + Studio. Potential beyond your CRM, including high-fit areas with no assigned rep
Territory administration
Team hierarchies and account assignment; Badger Align builds and balances territories, from $20 a territory
Territories by rep and region, redrawn visually in Studio
CRM
Two-way, real-time sync with Salesforce, HubSpot, Dynamics, Zoho and Pipedrive, plus NetSuite, Veeva and monday.com; one object and 30 custom fields on Business
Native to Salesforce, HubSpot, Zoho, Pipedrive, Dynamics 365 and SAP, or runs as Leadbeam CRM, with custom objects and required fields
Even
Marketing triggers
Field updates trigger texts, follow-up emails, workflows and marketing actions from your CRM, from the Business plan
Set up manually in your CRM, using the records Pulse logs from each visit
Security
GDPR, TLS in transit, AES-256 backups, SSO with SCIM; the ISO 27001 and SOC 2 it cites belong to AWS
ISO/IEC 27001:2022, SOC 2 Type II, GDPR, AES-256 and TLS 1.3, role-based access, audit logs
Pricing
Published per user: $58 or $95 a month, billed annually ($69 or $109 monthly); add-ons from $12
Published per rep: Starter $59, Pro $149 a month, billed annually; Enterprise quoted
Even
Verified against Badger Maps’ own pages on November 10, 2026. Sources:
Proof
Every number here comes from a published Leadbeam customer story, linked to the source.
“
Leadbeam has been an incredibly useful tool for our sales organization. It has helped our field sales team become more efficient and provided valuable insights.Read the SumUp story
#1 Momentum Leader, G2 Spring 2026 · Best Usability and Best Results, G2 Winter 2026 · Case studies:
SumUpFlipdishClassPassFloral ImageB+M IndustrialWhy Leadbeam Wins
Leadbeam has groundbreaking adoption. 90%+ of your reps will love it.
DESIGNDESIGN
A brief before every door
30 seconds
Voice note to CRM records
Under 30 seconds
G2 · Winter 2026
Best Usability
Of reps USE US daily
70%
POWERPOWER
Businesses scored by Atlas
30 million+
Scored against
Your closed deals
Products in one app
Six
Security
ISO 27001 · SOC 2
People use what they love. We built Leadbeam the same way.
Leadbeam saves time only when reps use it. When they do, Pulse logs the CRM entry and Compass plans the route, so the time saved goes back to selling. Enter your team size and how long a visit takes, including drive time.
That is the selling time of 5 full-time reps, without a new hire.
Hours saved assume 5 hours per rep per week, as reported by SumUp, over 48 working weeks. Revenue uses your win rate and average account value. Your team’s results will vary.
Book a Demo
Built for your industry
Every rollout is led by Leadbeam’s AI engineers, not a support queue. They configure scoring, revenue-based routing, briefs, capture and CRM field mapping.
01
POS & payments
02
Medical devices & pharma
03
Alcohol & CPG
04
Industrial
05
Conferences & events
POS & PAYMENTS
ATLAS
Merchants scored on their current tech stack, business hours and the traits of merchants you’ve already signed.
BEAMLY
The current setup, the likely contract objection and what the last rep promised.
PULSE
A photo of the counter and a voice note become the merchant, every contact and the follow-up, in your CRM.
MEDICAL DEVICES & PHARMA
ATLAS
Practices and clinics scored for fit, so scarce visits go to the accounts most likely to buy.
BEAMLY
A pre-call brief on the practice, past discussions and every open commitment.
PULSE
Visit notes structured into your CRM’s account and provider objects, with required fields enforced and every record approved by the rep.
ALCOHOL & CPG
ATLAS
On- and off-premise accounts scored for fit, including the ones missing from your current list.
COMPASS
Routes built around opening hours, fixed appointments, live traffic and the accounts worth the stop.
PULSE
Shelf and menu photos plus a voice note become a structured visit record.
INDUSTRIAL
ATLAS
Contractors, facilities and distributors across the territory, scored against the accounts you already win.
BEAMLY
Account history across long cycles, so a new rep picks up exactly where the last one left off.
PULSE
One site visit with three people becomes the account, three linked contacts and clear next steps.
CONFERENCES & EVENTS
BEAMLY
A brief before every booth meeting and scheduled session.
PULSE
Business cards, badge photos and booth conversations become leads and follow-ups by voice or photo.
COMPASS
The days around the event, planned: venue meetings plus nearby accounts worth a visit.
Configured to your CRM
Objects, required fields and workflows mapped before your reps log in.
Tuned to your wins
Atlas scoring calibrated to the deals your team has already closed.
Live on your accounts
See it working on your own territory by the second call.
Before you switch
Still deciding? A 20-minute first call answers most of it.
What’s the difference between Leadbeam and Badger Maps?
Badger Maps is a route planner first: reps choose the accounts, Badger orders the stops, and Badger AI runs in a separate AI assistant, which can require a paid plan. Leadbeam is AI-native and built for B2B: Atlas finds and scores businesses before they reach your CRM, Beamly briefs reps with live web research, Pulse turns each visit into connected CRM records, and Studio tells managers what to fix.
Badger Maps has AI now. Isn’t that the same thing?
Badger AI isn’t built into the app: reps switch to Claude or ChatGPT (a paid plan on ChatGPT), which works from their Badger accounts and prompts; voice-to-CRM is still coming soon. Leadbeam builds it in and keeps going. Atlas finds and scores businesses you’ve never logged, Beamly briefs reps with live web research, Pulse turns voice, photos and text into connected CRM records, and Studio hands managers specific issues to coach.
Will our reps actually use it?
Field tools get abandoned when they add work. Leadbeam takes work away: Pulse writes the CRM entry, Compass plans the route and Beamly preps the visit. 100+ ClassPass field reps open Leadbeam every day.
How do we switch from Badger Maps without disrupting the team?
Start with one team on Leadbeam while the rest stay on Badger Maps, compare adoption and pipeline against that control group, and time the full switch to your Badger Maps renewal. Your CRM stays the system of record throughout.
Do we have to replace our CRM?
No. Leadbeam connects natively to Salesforce, HubSpot, Zoho, Pipedrive, Dynamics 365 and SAP. Badger Maps also syncs two ways with most major CRMs, but its Business plan syncs one object and 30 custom fields. No company CRM yet? Leadbeam CRM is built for the field.
Do we need Badger’s Enterprise plan to sync everything?
On Badger Maps, yes. Business syncs one object, one activity type and up to 30 custom fields; unlimited objects and fields start on Enterprise at $95 per user per month. Leadbeam’s Starter plan includes unlimited custom fields at $59 per rep per month, billed annually.
Does AI update records without a rep checking them?
No. Pulse prepares the records and the rep stays in control, inspecting every generated contact, field and relationship before approving the update.
Is Leadbeam enterprise-ready?
Leadbeam is ISO/IEC 27001:2022 certified, SOC 2 Type II audited and GDPR compliant. Data is encrypted with AES-256 at rest and TLS 1.3 in transit, access is role-based and logged, and the platform runs on AWS.
What if reps work without reception?
Reps can capture without reception. Pulse captures all the information and syncs it to the CRM once the signal returns.
How much do Leadbeam and Badger Maps cost?
Both publish pricing. Badger Maps charges $58 or $95 per user per month billed annually, or $69 and $109 monthly, with add-ons from $12 per user. Leadbeam publishes per-rep plans: Starter at $59 and Pro at $149 per rep per month, billed annually, with Enterprise quoted around your team, CRM and rollout.
Tomorrow · 07:40
Tomorrow at 7:40, your reps could already know which door comes first. Keep your CRM, or upgrade to Leadbeam CRM.
20-minute first call · ISO 27001 · SOC 2 Type II · 4.9 on G2 from 89 reviews
