Stuck in Traffic Instead of Closing Deals? You're Losing More Than Just Time.
It’s 8:00 AM on a Monday. You open your calendar and see a day of back-to-back meetings. The problem? Your 10:00 AM is 30 miles north, your 11:30 AM is 40 miles southwest, and your afternoon is a chaotic zigzag across your entire territory. You’ll spend more time staring at your windshield than connecting with prospects.
This isn’t just frustrating; it’s a direct hit to your pipeline and your paycheck. Every hour spent backtracking on the highway is an hour you’re not building relationships, giving demos, or closing deals. Add in skyrocketing fuel costs and changing expense laws, and an inefficient route becomes one of the biggest hidden costs for any field sales team.
The solution isn't to drive faster; it's to plan smarter. That’s where route optimization tools come in, transforming your chaotic schedule into a strategic, time-saving, and cost-effective plan of attack.
Route optimization tools are far more than a simple GPS app like Google Maps. While a standard GPS finds the fastest way from point A to point B, a dedicated outside sales route planner is designed to find the most efficient path between multiple stops (A, B, C, D, and beyond).
This sophisticated software considers variables like traffic patterns, appointment windows, visit durations, and even client priority to build the smartest possible schedule. For field sales reps, this means less time driving, more time selling, and a significant reduction in operational costs.
Clinging to manual planning or basic GPS apps is no longer a viable strategy. The modern sales landscape demands efficiency, and route optimization is at the heart of it.
Not all route planners are created equal. When evaluating options, look for a solution built specifically for the challenges of field sales.
Here’s a breakdown of the best route optimization tools on the market, each with unique strengths for different sales teams.
Leadbeam isn't just a route planner; it's an AI-powered field sales engine. While other tools optimize the route between points A, B, and C, Leadbeam’s intelligent platform helps you decide that you should be visiting points D, E, and F instead because they are far more likely to convert. It combines the best route planning app technology with predictive analytics to build routes around your highest-potential opportunities, making it the ultimate tool to boost productivity.
Key Features:
Best for: Ambitious field sales teams who want an AI-powered outside sales route planner that saves hours each day and builds a bigger pipeline by prioritizing the right customers.
Starting Price: $49/user/month (billed annually) (Note: No user minimums. Full Unlimited Route Optimization features are available in the Pro plan for $99/user/month (billed annually)).
G2 Rating: 4.9/5
Badger Maps is an industry-leading app designed to help reps visualize their CRM data on a map and build optimized routes around their most important opportunities. It is consistently rated highly for its mobile usability.
Key Features:
Best for: Sales teams looking for a user-friendly, mobile-first territory management solution that integrates seamlessly with their existing CRM data.
Starting Price: $58/user/month (billed annually)
G2 Rating: 4.7/5
SPOTIO is a comprehensive field sales engagement platform that includes territory and route planning features. It’s built to manage the entire outside sales workflow, from prospecting to closing.
Key Features:
Best for: High-volume B2C or door-to-door sales teams that need an all-in-one platform for canvassing, lead management, and routing.
Starting Price: Contact Sales
G2 Rating: 4.5/5
Similar to SPOTIO, SalesRabbit is a field sales platform with a strong focus on lead management and performance tracking, complemented by solid mapping and routing capabilities. It thrives in high-competition environments.
Key Features:
Best for: Competitive field sales teams, especially in industries like solar, roofing, or home security, who need lead management and gamification features.
Starting Price: $59/user/month (billed annually)
G2 Rating: 4.5/5
Map My Customers is a sales mapping and productivity tool built for field reps who want to visualize their accounts and plan their day more easily. It offers territory views, multi-stop route building, and simple activity planning directly from the map. While it helps reps organize visits and stay on top of daily tasks, its routing features focus on planning efficiency rather than AI-driven prioritization or deeper optimization.
Key Features:
Best for: Field sales teams that want a straightforward mapping and routing tool to plan daily visits and manage basic account activities.
Starting Price: $55/user/month (billed annually) (Note: Standard Routing & Mapping starts in the Mid-Market Sales Team Plan at $79/user/month (billed annually)).
G2 Rating: 4.5/5
Salesforce Maps is the native location intelligence solution for Salesforce, allowing teams to visualize CRM data geographically, optimize territories, and plan routes directly within the platform.
Key Features:
Best for: Companies of all sizes that are already using Salesforce CRM and want a seamlessly integrated, native solution for their field sales teams.
Starting Price: Starts at $75/user/month (billed annually) as an add-on to Sales Cloud.
G2 Rating: 4.3/5
Repsly is a field activity and retail execution tool that also includes basic route planning capabilities. It’s primarily used by reps who visit retail stores or on-premise locations and need a simple way to organize their daily visits. While it’s not a dedicated routing engine, it provides enough mapping and scheduling features for teams operating in retail-heavy territories.
Key Features:
Best for: Retail and CPG field teams that need lightweight routing combined with basic in-store activity tracking.
Starting Price: Contact Sales
G2 Rating: 4.3/5
Maptive is a dedicated mapping and route optimization tool designed for robust visualization and territory segmentation. It's a favorite among sales managers who need to import and analyze complex data sets visually.
Key Features:
Best for: Sales teams that need powerful mapping and territory visualization alongside efficient route planning, particularly for market analysis.
Starting Price: $110/user/month (billed annually)
G2 Rating: 4.7/5
Outfield is a tool that brings together route planning, sales mapping, and team activity tracking for outside sales teams. It provides reps with multi-stop route optimization to help manage their travel time, alongside features that give managers visibility into territory coverage and sales performance.
Key Features:
Best for: Field teams that want a combination of routing and territory management tools, with added emphasis on team motivation and light CRM tracking.
Starting Price: Contact Sales
G2 Rating: 4.2/5
Geopointe is a premier, native location intelligence solution built exclusively for the Salesforce platform. It is a powerful, highly-rated alternative to Salesforce Maps, offering deep mapping, visualization, and custom action capabilities for sales and service teams.
Key Features:
Best for: Salesforce users who need a powerful, feature-rich alternative to Salesforce Maps for native geographical visualization, territory management, and route planning within their CRM environment.
Starting Price: $75/user/month (Note: The Route Planner Add On is only included in the Advanced plan at $125/user/month).
G2 Rating: 4.7/5
You've seen a list of powerful GPS route planning software, and many can create an efficient path for your day. However, they all share a fundamental limitation: they only optimize the list of stops you give them. They make you efficient at executing your existing plan.
An AI-powered platform like Leadbeam revolutionizes the process. It focuses on making you effective by helping you create a better plan in the first place.
Here’s the key difference:
Leadbeam uses CRM context, recent field activity, and territory insights to surface the most relevant accounts to visit that day, then builds the most efficient route around them. It gives reps intelligent daily planning instead of relying on guesswork or a static list of stops.
In 2025, the most successful field sales reps won't be the ones who drive the most miles; they'll be the ones who make every mile count. Route optimization tools are no longer a luxury, they are a core part of the modern sales tech stack.
By automating your daily planning, you reclaim countless hours of selling time, drastically cut operational costs, and build a bigger pipeline. You get to focus on what you do best: building relationships and closing deals.
Ready to stop driving in circles and start accelerating your sales?
See how Leadbeam’s intelligent route planning helps you close more deals, not just cover more miles. Get a Demo Today!
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