Field sales has never lacked effort. What it has always struggled with is visibility and the sheer amount of admin work that pulls reps away from selling.
Leaders don’t know what’s happening on the ground in real time. Reps juggle routes, notes, follow-ups, and CRM updates after long days in the field, often at the cost of actual selling time.
At the start of the year, this challenge was still very real for most field teams.
In 2025, that started to change.
Before anything else, the story of 2025 is one of real-world usage.
This year, Leadbeam users collectively:
Teams relied on Leadbeam daily, across industries and regions, to run their field operations not as a side tool, but as part of how work actually got done.
As usage scaled, so did the responsibility that came with it.
As Leadbeam became more deeply embedded in day-to-day field execution, one thing became clear: field sales data is sensitive by default.
Reps capture customer details, notes, images, locations, and visit context directly from the field. Leaders rely on that data to make decisions about coverage, performance, and revenue. For Leadbeam to scale responsibly, protecting that data had to be built into the foundation of the product.
That’s why, in 2025, Leadbeam invested heavily in security and compliance. The platform achieved SOC 2 Type II compliance, earned ISO/IEC 27001:2022 certification, and continues to operate in line with GDPR requirements.
These investments were necessary to ensure that:
These foundations also made it possible for Leadbeam to support enterprise deployments, including Fortune 500 customers, without security becoming a barrier to adoption.
The goal was simple: make Leadbeam a system teams can trust at scale, not just a tool that works well in the field.
By mid-year, it was clear that Leadbeam had grown beyond its original scope.
What started as a way to simplify CRM updates for field reps had evolved into something broader. In June 2025, Leadbeam officially launched Leadbeam 2.0.
This wasn’t a redesign. It was a shift in how field sales teams operate.
Leadbeam 2.0 brought together rep execution and leadership visibility into a single platform, combining:
Instead of asking reps and leaders to rely on disconnected tools, Leadbeam 2.0 connected what happens before, during, and after every field visit — all in one system.
As teams adopted Leadbeam 2.0, the impact became measurable.
Across customer organizations, Leadbeam helped:
But the biggest shift customers talked about wasn’t just time saved.
It was clarity.
Leaders finally knew which accounts were being visited, what happened in those visits, and what needed to happen next — without chasing reps for updates.
Reps, in turn, got back something they hadn’t had in a while: time to sell.
Leadbeam is headquartered in New York City, but our execution is global. Behind every milestone in 2025 was a team that operates as one, regardless of geography.
In early 2025, our leadership team traveled from the US to collaborate in person with our engineering, design, and marketing teams in India. These sessions were about one thing: locking in the roadmap for Leadbeam 2.0.
From intensive planning in Gurgaon to a team offsite in Goa, this time served as a critical reset point just three months before launch. It ensured that the strategic direction set in NYC was seamlessly translated into the platform our customers use every day.
These moments reinforced a simple truth: the best products are built by teams that trust each other, align often, and execute as one.
Leadbeam was featured in Forbes this year, reflecting broader industry recognition for how AI is being applied to modern sales workflows. The inclusion placed Leadbeam at the top of a curated list of AI-driven tools helping sales teams extend the value of their CRM systems with better data, context, and automation.
For Leadbeam, the feature was another signal that the direction taken in 2025, building AI into real-world field execution, was resonating beyond customers and into the broader market.
By December, the signal was clear.
Field reps and sales leaders ranked Leadbeam the #1 Field Sales Platform for Results and Usability in the G2 Winter 2026 Report — based entirely on verified customer reviews.
This recognition mattered because it didn’t come from analysts or marketing claims. It came from the people using Leadbeam every day in the field.
It was the payoff moment of a year spent listening, building, and executing.
2025 was the year Leadbeam moved from solving isolated problems to owning the field sales workflow end to end.
The year ahead is about scale.
More teams.
More territories.
More intelligence in the field.
To every customer, partner, and rep who trusted Leadbeam this year — thank you. You’re shaping the future of field sales with us.
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