How Leadbeam Helped Inkle.io Improve Their Event Strategy & Drive More Pipeline

The Problem

Inkle.io, a leading accounting and tax company for startups, struggled with their event outreach strategy. After implementing HubSpot, they used events to gather leads and LinkedIn for post-event follow-up. However, leads rarely made it into HubSpot, and when they did, critical details were often missing. This made tracking connections and consistent follow-up challenging. Without an updated CRM, nurturing these relationships was nearly impossible.

The Solution

Leadbeam addressed this issue immediately. Instead of adding LinkedIn connections without context, Leadbeam allowed Inkle.io to scan LinkedIn profiles and business cards, instantly populating HubSpot with accurate information. The tool also enabled the Inkle.io team to leave voice notes, capturing specific conversation details in the moment. This streamlined process allowed them to quickly move on to the next interaction without losing valuable information. Consequently, the Inkle.io marketing team could nurture leads not ready to buy immediately.

The Impact

Before using Leadbeam, Inkle.io only managed to add about 30% of their qualified leads into HubSpot. After adopting Leadbeam, this number surged to 70%. This significant increase in lead capture not only improved their immediate event strategy but also helped sustain a healthy pipeline during slower seasons. By accurately tracking and nurturing more leads, Inkle.io maintained a robust sales funnel, driving more qualified pipeline and enhancing their overall event strategy.